How do publicity and advertising differ? How are they related?
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How do publicity and advertising differ? How are they related?
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Advertising is paid for by an identified sponsor and is usually directed to a mass market The seller ...View the full answer
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Ali Khawaja
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Related Book For 
Business A Changing World
ISBN: 978-1259179396
10th edition
Authors: O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
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