Of the four categories of segmentation variables, which is most important to Raleigh's segmentation strategy, and why?

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ISBN: 978-1133595854

12th edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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Question Posted: Jun 11, 2018 11:46 PM

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Of the four categories of segmentation variables, which is most important to Raleigh's segmentation strategy, and why?

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According to the case psychographic variables such as lifestyles are most ...View the full answer

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