1. What are some likely reasons that Chobani Yogurt has become such a success?
2. Describe some of the challenges that Chobani is facing.
3. Why is it such an issue when a major retailer drops a product from its shelves?

Hamdi Ulukaya, the founder of Chobani Yogurt, made it into the billion-dollar venture it is now. At one time, Greek yogurt accounted for less than 1 percent of the yogurt market in the United States; it now makes up 50 percent. With the help of a Small Business Administration loan, Ulukaya purchased a small yogurt plant Kraft was selling. Ulukaya does not outsource but maintains control of the entire manufacturing process. Under his leadership, the company has become a challenger to the top yogurt makers in the industry in only a matter of years. In fall 2013 the company had to recall its yogurt after reports that mold growing in the yogurt made consumers sick. Chobani is facing increased competition from more established rivals such as Danone’s Oikos brand and Yoplait Greek.