What is Paneras promotion mix, and why is it appropriate for the companys situation? How would you

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  1. What is Panera’s promotion mix, and why is it appropriate for the company’s situation?
  2. How would you suggest that Panera evaluate the effectiveness of its advertising? Be specific.
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Business

ISBN: 978-0538478083

11th edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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