What is the difference between quantitative and qualitative measurement? Which type of measurement do you think is

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What is the difference between quantitative and qualitative measurement? Which type of measurement do you think is the most reliable when measuring the effectiveness of a company's social media plan?

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Business

ISBN: 978-1133595854

12th edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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Question Posted: Jun 12, 2018 12:04 AM

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What is the difference between quantitative and qualitative measurement? Which type of measurement do you think is

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Quantitative social media measurement consists of using numerical measurements such as counting the ...View the full answer

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