When Chobani decided to pursue distribution in big retail chains, what level of market coverage was it

Question:

When Chobani decided to pursue distribution in big retail chains, what level of market coverage was it aiming for? Why was this appropriate?

Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...