When they launch additional Gatorade brands, like Gatorade Prime 01 and Gatorade Recover 03, are Gatorade marketers

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When they launch additional Gatorade brands, like Gatorade Prime 01 and Gatorade Recover 03, are Gatorade marketers introducing brand extensions, line extensions, or both?

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Business

ISBN: 978-1133595854

12th edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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Question Posted: Jun 11, 2018 11:47 PM

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When they launch additional Gatorade brands, like Gatorade Prime 01 and Gatorade Recover 03, are Gatorade marketers

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A line extension is the development of a product closely related to o...View the full answer

Business

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