Which marketing mix variable is the most flexible? Why?

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Business A Changing World

ISBN: 978-1259179396

10th edition

Authors: O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

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Question Posted: Jul 10, 2018 01:00 PM

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Which marketing mix variable is the most flexible? Why?

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Price is the most flexible variable in the mar...View the full answer

Business A Changing World

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