Masterpiece, an Alberta corporation applied to register the trademark MASTERPIECE LIVING in relation to the retirement industry.

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Masterpiece, an Alberta corporation applied to register the trademark “MASTERPIECE LIVING” in relation to the retirement industry. The application was denied because Alavida, an Ontario company had already been granted a registration for the same trademark for the same services. Masterpiece then applied to the Federal Court to expunge Alvida’s trademark registration on the basis that Masterpiece had beens using a confusingly similar trademark (“MASTERPIECE THE ART OF LIVING”) prior to Alvida’s application for trademark registration. Masterpiece failed at both the Federal Court and the Federal Court of Appeal but was successful at the Supreme Court of Canada. What is the relationship between registered trademarks and common law trademarks? What are the most important business lessons to be learned from this decision? Is Masterpiece entitled to register “MASTERPIECE” for retirement services? Explain.

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Canadian Business And The Law

ISBN: 9780176795085

7th Edition

Authors: Philip King Dorothy Duplessis, Shannon O Byrne

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