10.1 Suppose that we would like to investigate whether gender has a significant effect on one’s choice of ice cream flavor. The data file (obtained from https://stats.idre.ucla.edu/stat/

spss/output/mlogit.sav) consists of 200 high school students and includes each student’s favorite ice cream flavor as well as gender. Strawberry was treated as the reference ice cream flavor category, and the gender variable was coded such that 0 indicates a male and 1 indicates a female. The parameter estimate output (from SPSS) is shown in Figure 10.20.

a. Interpret the value of 0.469 in the Exp(B) column. What specifically does this number represent for this analysis?

b. What is the logistic regression model to predict the preference of chocolate over strawberry ice cream? What are the predicted odds of this preference for males?

What are the predicted odds of this preference for females?