+ Recognize the limitations of traditional conjoint analysis and select the appropriate alternative methodology (e.g., choice-based or...

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+ Recognize the limitations of traditional conjoint analysis and select the appropriate alternative methodology (e.g., choice-based or adaptive conjoint) when necessary.

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Multivariate Data Analysis

ISBN: 9789811541025

7th Edition

Authors: Jr, Joseph F Hair;Black, William C;Babin, Barry J;Anderson, Rolph E

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