10 Marketers need to be extra sure their product works as promised when they first introduce it....

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10 "Marketers need to be extra sure their product works as promised when they first introduce it." How does this statement relate to what we know about consumers' evoked sets?

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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Question Posted: Oct 28, 2024 11:04 AM

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10 "Marketers need to be extra sure their product works as promised when they first introduce it." How does this statement relate to what we know about consumers' evoked sets?
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10 Marketers need to be extra sure their product works as promised when they first introduce it....

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Consumer Behavior

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