1.Working alone or with a team, think of three stores (or fashion goods designers or manufacturers) you...
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1.Working alone or with a team, think of three stores
(or fashion goods designers or manufacturers) you have a positive or negative attitude about. Create a multi-attribute model for your chosen subjects consisting of the attributes you have selected, their importance, and the ranking of your beliefs about each one. Add up each attitude score, and report your findings to the class.
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Related Book For
THe Why Of The Buy: Consumer Behavior And Fashion Marketing
ISBN: 355223
1st Edition
Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi
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