2. Because attitudes are learned predispositions to respond in particular ways, why dont marketers measure only purchase

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2. Because attitudes are learned predispositions to respond in particular ways, why don’t marketers measure only purchase behavior and ignore attitudes?

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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Question Posted: Oct 24, 2024 02:01 AM

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Because attitudes are learned predispositions to respond in particular ways, why dont marketers measure only purchase behavior and ignore attitudes?
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2. Because attitudes are learned predispositions to respond in particular ways, why dont marketers measure only purchase

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Consumers Behavior

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