2. Explain the importance of the concepts of absolute threshold, just noticeable difference, and Webers Law both

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2. Explain the importance of the concepts of absolute threshold, just noticeable difference, and Weber’s Law both to consumers and to marketers.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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