2. Given the increasing concerns about data privacy and ethical use of consumer data, how can marketing
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2. Given the increasing concerns about data privacy and ethical use of consumer data, how can marketing executives strike a balance between data-driven insights and respecting consumer privacy? What practices can be implemented to build trust while utilizing consumer data effectively?
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Related Book For
Consumer Behavior In Practice: Strategic Insights For The Modern Marketer
ISBN: 396217
1st Edition
Authors: Eugene Y. Chan
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