2. To understand the appropriate use of popular emotional advertising appeals such as fear, humor, and sex.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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2. To understand the appropriate use of popular emotional advertising appeals such as fear, humor, and sex.
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2. To understand the appropriate use of popular emotional advertising appeals such as fear, humor, and sex.

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Consumer Behavior In Action

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