2. To understand the relationship between surrogate indicators and various types of perceptual cues, such as intrinsic

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2. To understand the relationship between surrogate indicators and various types of perceptual cues, such as intrinsic cues versus extrinsic cues and performance attributes versus nonperformance attributes, as well as perceptual cues classified by their predictive value and their confidence value.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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