3. Materialism can be defined as the degree to which one values material possessions. By creating demand

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3. Materialism can be defined as the degree to which one values material possessions.

By creating demand for fashions and other designed goods that are merely decorative, explain how marketers are or are not helping to create a materialistic society.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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