4. Look through a magazine or watch TV to find four or five examples of advertisements for...

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4. Look through a magazine or watch TV to find four or five examples of advertisements for fashion-related products. Write down what the product is and what claim (or claims) the ad is making about the product. Indicate whether the claims are express claims or implied claims.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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