4. Luxury brands traditionally thrive on exclusivity. How can marketers maintain this sense of exclusivity while also
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4. Luxury brands traditionally thrive on exclusivity. How can marketers maintain this sense of exclusivity while also making luxury accessible to a wider audience through innovative marketing strategies?
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Related Book For
Consumer Behavior In Practice: Strategic Insights For The Modern Marketer
ISBN: 396217
1st Edition
Authors: Eugene Y. Chan
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