=+4. Many online firms are competing in cyberspace with companies that already have a brick-and-mortar presence (e.g.,

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=+4. Many online firms are competing in cyberspace with companies that already have a brick-and-mortar presence (e.g., Amazon.com versus Barnesandnoble.com).

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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Question Posted: Oct 21, 2024 09:00 AM

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Consumer Behavior & Marketing Strategy, Ninth Edition

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