4. Why are consumers needs and goals constantly changing? What factors influence the formation of new goals?

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4. Why are consumers’ needs and goals constantly changing?

What factors influence the formation of new goals? Apply the concepts of needs and goals to the introduction of a new program by your college or university.

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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