=+ 7. Think of a purchase decision you recently made. Using this purchase decision as an example,
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=+ 7. Think of a purchase decision you recently made. Using this purchase decision as an example, list the main influence factors, your affective responses, your cognitions and your behaviors.
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Related Book For
Consumer Behavior & Marketing Strategy, Ninth Edition
ISBN: 9780073529851
9th Edition
Authors: J Paul Peter, Jerry C Olson
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