Apply the Elaboration Likelihood Model (ELM) to assess and design persuasive advertising campaigns that consider central and

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• Apply the Elaboration Likelihood Model (ELM) to assess and design persuasive advertising campaigns that consider central and peripheral routes to persuasion.

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Consumer Behavior In Practice: Strategic Insights For The Modern Marketer

ISBN: 396217

1st Edition

Authors: Eugene Y. Chan

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Question Posted: Oct 29, 2024 04:01 AM

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Apply the Elaboration Likelihood Model (ELM) to assess and design persuasive advertising campaigns that consider central and peripheral routes to persuasion.
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Apply the Elaboration Likelihood Model (ELM) to assess and design persuasive advertising campaigns that consider central and

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Consumer Behavior In Practice: Strategic Insights For The Modern Marketer

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