Develop a marketing strategy for each of the eight VALS segments for a. Electric razor (for men)
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Develop a marketing strategy for each of the eight VALS segments for
a. Electric razor (for men)
b. Vacation package
c. DeVinci Gourmet coffee syrups
d. HBO
e. Facial cleansers
f. Taco Bell
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Related Book For
Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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