Develop a marketing strategy for each of the eight VALS segments for a. Electric razor (for men)

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Develop a marketing strategy for each of the eight VALS segments for

a. Electric razor (for men)

b. Vacation package

c. DeVinci Gourmet coffee syrups

d. HBO

e. Facial cleansers

f. Taco Bell

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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