Develop a retail strategy for Adidas (type and number of outlets) as its technology moves from the

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Develop a retail strategy for Adidas (type and number of outlets) as its technology moves from the innovator, to early adopter, and finally to the mass market.

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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