Develop two advertisements for the following with college students as the target. One ad should focus on
Question:
Develop two advertisements for the following with college students as the target. One ad should focus on the cognitive component and the other on the affective component.
a. Listerine breath strips
b. Hyundai SUV
c. Sprite
d. Reducing smoking
e. Increasing exercise
f. Burger King
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Related Book For
Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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