Develop two advertisements for the following with college students as the target. One ad should focus on

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Develop two advertisements for the following with college students as the target. One ad should focus on the cognitive component and the other on the affective component.

a. Listerine breath strips

b. Hyundai SUV

c. Sprite

d. Reducing smoking

e. Increasing exercise

f. Burger King

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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