=+Discuss how marketers might try to influence each meaning.

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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=+Discuss how marketers might try to influence each meaning.
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=+types of meanings that consumers might construct to represent various aspects of the product.
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=+Discuss how marketers might try to influence each meaning.

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Consumer Behavior & Marketing Strategy, Ninth Edition

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