Effective message-framing strategies in advertising to influence consumer attitudes and behaviors, considering gain and loss framing approaches.

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• Effective message-framing strategies in advertising to influence consumer attitudes and behaviors, considering gain and loss framing approaches.

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Consumer Behavior In Practice: Strategic Insights For The Modern Marketer

ISBN: 396217

1st Edition

Authors: Eugene Y. Chan

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Question Posted: Oct 29, 2024 04:01 AM

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Effective message-framing strategies in advertising to influence consumer attitudes and behaviors, considering gain and loss framing approaches.
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Effective message-framing strategies in advertising to influence consumer attitudes and behaviors, considering gain and loss framing approaches.

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Consumer Behavior In Practice: Strategic Insights For The Modern Marketer

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