Examine the mechanisms of building trust in online environments, and design digital marketing strategies that incorporate trust-building
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• Examine the mechanisms of building trust in online environments, and design digital marketing strategies that incorporate trust-building elements to enhance consumer confidence and credibility in online transactions and interactions.
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Related Book For 
Consumer Behavior In Practice: Strategic Insights For The Modern Marketer
ISBN: 396217
1st Edition
Authors: Eugene Y. Chan
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