Find good and bad examples of advertising that targets older consumers. To what degree does advertising stereotype

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Find good and bad examples of advertising that targets older consumers. To what degree does advertising stereotype the elderly? What elements of ads or other promotions appear to determine their effectiveness in reaching and persuading this group?

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Consumer Behavior

ISBN: 9781260100044

10th Global Edition

Authors: Michael R. Solomon

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Question Posted: Oct 29, 2024 04:01 AM

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Find good and bad examples of advertising that targets older consumers. To what degree does advertising stereotype

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Consumer Behavior

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