For each of the three purchase situations described in the chapter (Table 19-2), describe a typical purchase

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For each of the three purchase situations described in the chapter (Table 19-2), describe a typical purchase for the following:

a. McDonald’s

b. A local radio station

c. Starbucks

d. Your university

e. Rite Aid drugstores

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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