Give an example of an episodic memory.

Why do phone numbers have seven digits?

List the three types of memory, and explain how they work together.

How is associative memory like a spider web?

How does the likelihood that a person wants to use an ATM machine relate to a schema?

Why does a pioneering brand have a memory advantage over follower brands?

If a consumer is familiar with a product, advertising for it can work by either enhancing or diminishing recall. Why?

How does learning new information make it more likely that we'll forget things we've already learned?

Define nostalgia, and explain why it's such a widely used advertising strategy.

Name the two basic measures of memory and describe how they differ from one another.

List three problems with measures of memory for advertising.