How can Levis use each of the following to enhance its brand image? a. Emotion b. Humor

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How can Levi’s use each of the following to enhance its brand image?

a. Emotion

b. Humor

c. Maslow’s needs

d. McGuire’s needs

e. Brand personality

f. Self-concept

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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Question Posted: Oct 29, 2024 04:01 AM

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How can Levis use each of the following to enhance its brand image? a. Emotion b. Humor

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Consumer Behavior : Building Marketing Strategy

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