How much influence do you think Hyundais valuepricing strategy plays in consumers ongoing mixed perceptions about Hyundais

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How much influence do you think Hyundai’s valuepricing strategy plays in consumers’ ongoing mixed perceptions about Hyundai’s quality?

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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