=+Many fan-run sites are associative reference groups. How might a company help to increase the aspirational appeal

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=+Many ‘fan-run’ sites are associative reference groups. How might a company help to increase the aspirational appeal of such a group?

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Consumer Behaviour

ISBN: 288449

2nd Edition

Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey

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Question Posted: Oct 29, 2024 02:00 AM

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=+Many fan-run sites are associative reference groups. How might a company help to increase the aspirational appeal of such a group?
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=+Many fan-run sites are associative reference groups. How might a company help to increase the aspirational appeal

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Consumer Behaviour

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