=+meanings were developed and how they influence consumers behaviors (and affect and cognition). What is the role

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=+meanings were developed and how they influence consumers’

behaviors (and affect and cognition). What is the role of marketing strategies in creating and maintaining (or modifying) these cultural meanings?

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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Question Posted: Oct 22, 2024 02:00 AM

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=+meanings were developed and how they influence consumers behaviors (and affect and cognition). What is the role

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Consumer Behavior & Marketing Strategy, Ninth Edition

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