Pick a product of interest and with several fellow students complete enough interviews to fill the relevant

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Pick a product of interest and with several fellow students complete enough interviews to fill the relevant cells in Table 6-2 using the four questions in the text (see p. 209). Develop an appropriate marketing strategy based on this information.

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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