Rate the stages of the household life cycle in terms of their probable purchase of the following.

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Rate the stages of the household life cycle in terms of their probable purchase of the following. Justify your answers.

a. Designer jeans

b. Trip to Cancun

c. Jump drive

d. Breakfast bars

e. Contribution to SPCA

f. Satellite radio

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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