Recognize opportunities to leverage cognitive dissonance theory to promote positive changes in consumer attitudes through advertising.

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• Recognize opportunities to leverage cognitive dissonance theory to promote positive changes in consumer attitudes through advertising.

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Consumer Behavior In Practice: Strategic Insights For The Modern Marketer

ISBN: 396217

1st Edition

Authors: Eugene Y. Chan

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Question Posted: Oct 29, 2024 04:01 AM

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Recognize opportunities to leverage cognitive dissonance theory to promote positive changes in consumer attitudes through advertising.
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Recognize opportunities to leverage cognitive dissonance theory to promote positive changes in consumer attitudes through advertising.

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Consumer Behavior In Practice: Strategic Insights For The Modern Marketer

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