The high-profile stunt to publicize Aqua Teen Hunger Force created a massive public disruption. When does a

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The high-profile stunt to publicize Aqua Teen Hunger Force created a massive public disruption. When does a guerrilla marketing tactic go too far—or is anything fair game in the heated competition to capture jaded consum ers'

attention?

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Consumer Behavior

ISBN: 9781260100044

10th Global Edition

Authors: Michael R. Solomon

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