The strategy of viral marketing gets custom ers to sell a product to other custom ers on

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The strategy of viral marketing gets custom ers to sell a product to other custom ers on behalf of the company.

That often means convincing your friends to climb on the bandwagon, and sometimes you get a cut if they buy something.136 Some might argue that that m eans you're selling out your friends (or at least selling to your friends) in exchange for a piece of the action. Others might say you're simply sharing the wealth with your buddies. Have you ever passed along nam es of your friends or sent them to a Web site such as hotmail.com? If so, what happened? How do you feel about this practice?

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Consumer Behavior

ISBN: 9781260100044

10th Global Edition

Authors: Michael R. Solomon

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