Visit a set of Web sites for one type of product (e.g., personal computers, perfumes, laundry detergents,

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Visit a set of Web sites for one type of product (e.g., personal computers, perfumes, laundry detergents, or athletic shoes) and analyze the colors and other design principles they employ. Which sites "work" and which don't? Why?

Look through a current magazine and select one ad that captures your attention over the others. Explain why this ad attracts you.

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Consumer Behavior

ISBN: 9781260100044

10th Global Edition

Authors: Michael R. Solomon

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