What do you think Levis image is among the following? What are the marketing implications of your

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What do you think Levi’s image is among the following? What are the marketing implications of your response?

a. Tween girls (aged 10 to 12)

b. Tween boys (aged 10 to 12)

c. Teenage girls

d. Teenage boys

e. Women aged 21 to 35

f. Men aged 21 to 35 g. Women aged 36 to 55 h. Men aged 36 to 55

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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