What opportunities and challenges do marketers face when using celebrity fan clubs as a marketing tool to

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What opportunities and challenges do marketers face when using celebrity fan clubs as a marketing tool to attract the youth market? Could Doritos' success be copied by other market players?

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Consumer Behavior

ISBN: 9781260100044

10th Global Edition

Authors: Michael R. Solomon

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Question Posted: Oct 29, 2024 04:01 AM

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What opportunities and challenges do marketers face when using celebrity fan clubs as a marketing tool to attract the youth market? Could Doritos' success be copied by other market players?
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What opportunities and challenges do marketers face when using celebrity fan clubs as a marketing tool to

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Consumer Behavior

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