What role do you feel Hyundais 10-year, 100,000 mile warranty played in its turnaround? Can you relate

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What role do you feel Hyundai’s 10-year, 100,000 mile warranty played in its turnaround? Can you relate this to postpurchase dissonance? Would this warranty be as important an evaluative criterion today as it was 10 years ago? Explain.

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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Question Posted: Oct 29, 2024 04:01 AM

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What role do you feel Hyundais 10-year, 100,000 mile warranty played in its turnaround? Can you relate

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Consumer Behavior : Building Marketing Strategy

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