=+1Examine further the 2016 Ranking of Top 100 Brands. Classify these brands while considering the product category

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=+1Examine further the “2016 Ranking of Top 100 Brands.”

Classify these brands while considering the product category or sector and the country of origin. Can you detect a pattern? For example, do you see that strong players in the automotive sector emerge largely in Western Europe?

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CB

ISBN: 9781337516501

8th Edition

Authors: Barry J Babin, Eric Harris

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