=+3All consumer behavior is motivated by something. What motivations underlie online gaming and purchasing of online games?

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=+3All consumer behavior is motivated by something.

What motivations underlie online gaming and purchasing of online games? In the case of parents paying for virtual goods used by their kids, what value is involved in the consumption?

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CB

ISBN: 9781337516501

8th Edition

Authors: Barry J Babin, Eric Harris

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