=+5Choose a local retailer that is not part of a national or regional chain. Assume they have

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=+5Choose a local retailer that is not part of a national or regional chain. Assume they have decided to expand their efforts internationally and have therefore enlisted the help of DemandTec. How will the use of collaborative analytics help them to better understand consumers in this new market?

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CB

ISBN: 9781337516501

8th Edition

Authors: Barry J Babin, Eric Harris

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